ASO allows you to boost app downloads at the lowest cost. 65 % of downloads come directly from searches on the Google Play Store and you can buy real app installs in cheap rate from android app promotion. Considering that there are already more than 1.5 million apps offered, it can get very hard to be found by users. So doing App Store Optimization, you improve the findability of your app which in turn will bring you more organic installs.
The best way to start your app store optimization process is to reflect on your app and what you want to offer your users. I would recommend just start brainstorming and building a list with words, that you think could describe your app.
With about 3.1 million apps available in major app stores , you might have persistent competition – so better get to know them. If there is an app, that works very well, browse through app description, screenshots, rankings and especially look at the android reviews. Ask yourself: What do users like on my competitor and what not? What could I do better?
Although, everyone first thinks about ranking algorithms when hearing about ASO, you have to keep in mind that optimization still is about users! Keep in mind, that your app page should still be attractive for (potential) customers in order to download and use your app. (Tip for free: writing original update-texts is a good place, besides comment section, to interact with your customers – add call to actions)
Your app page is the flagship of your app. Besides classical keyword optimization you should not forget about asset optimization. This includes optimizing your screenshots, graphics and icon as these are crucial factors for users to download or not to download your app.
As already mentioned, ASO is an iterative process. This means you should repeatedly check whether your actions cause positive development or not. Especially, you should always have an eye on your keyword rankings. Tools like App Radar Keyword Tracker can do this for you.
The first requirement for making Android smartphone users to choose your app is for them to know of it in the first place. And for this, you need to develop an efficient marketing plan. Creating a website to promote your app, making use of e-mail marketing, engaging in social media promotion activities, creating video content conveying the benefits your app will provide can all make it possible for you in a short while to give the impression you desire. Also thanks to all these channels, you can also quickly convey the improvements and new features added to the app to your user base.
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