The most important criteria is (1), it weights about 60-70% in determining ranking, therefore, your main task is to get as many installs as possible in a short period of time. The next question is, how to get installs. There are many ways:
Improve your App's quality. It could be done by making your game bug-free, hiring an expert artist to improve your game's graphic quality, etc. With good game quality, you get higher ratings and players are more willing to download your App when they visit your App's page.
Cost-per-install campaigns. You can purchase a large amount of installs to boost your App's ranking on Google Play. It is actually essential as there is no better ways to acquire visibility to your App (imagine if you choose to spend tens of thousands of dollars on billboard, TV or newspaper adverts, how many downloads do you think those methods can bring to you?)
Out of all providers, I genuinely recommend buy real app installs since it is a self-service platform which provides install at the rate of 0.1 USD per install and it can deliver up to 15000-20000 installs in a single day. It also provides rating and review services at the rate of 0.2 USD per rating and 0.25 per review. All installs have 3 days retention guarantee, so criteria (2) and (3) listed above are boosted as well. Most importantly, android promotion provides real device installs, so it is safe for you. The business owner is also a nice person who readily replies to enquires. More importantly, most installs are from European/USA countries - so the value of downloads are higher. So if you have $1500, you can just buy 15000 installs and you will get ranked at very high positions.
we need to first know how App ranking is decided. Google has, indeed, adopted a very sophisticated system in determining the ranking of an App for a keyword. The criteria taken into account are listed as follows:
(1) Number of Installs
(2) Retention Rate (how many days an App stays installed on a device?)
(4) Number of backlinks to your App's Google Play page.
As a personal experiment, I have obtained 40 Australian installs for a game with app2top and it successfully got charted in Australia for 8 days! You may try with your App too! (but of course, if you aim for UK/US, you need much more installs to have the same effect).
App Store Optimization. It can be done by making a good looking icon for your App, including good looking screenshots, and a good description with good keywords included. Good keywords can be found on Sensor Tower - Mobile App Store Marketing Intelligence. In this site, you may search for keywords that have low competition and high traffic volume. It is advised that you localize your game's name and keywords into different languages - even if you don't have a translator, Google Translate can help you, having localized keyboards can, according to a study, bring 30% more users to your App, so it is surely worth the effort (I guess localizing Apps will take less than 10% of your resources!).
To increase the number of backlinks to your App's Google Play page, I suggest you to post your App onto as many forums as possible. Join a few facebook app developers group and share your link with other developers so earn a few more downloads.
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