How Do I Increase Game Downloads

Free channels can get you only so far, and require a significant amount of time invested, which in the end also costs money. For example, gaining visibility on social media without advertising can take months, and you still can end up limited to your network of contacts. If you want to get a large number of users, the most convenient choice would be paid advertising with android installs, ratings and reviews.

There are many ways of doing paid user acquisition campaigns. You can go for managed solutions, when account managers help to customize and launch your campaigns. Or you can go for a less time-consuming and cheaper solution — a self-serve platform.

It is true if the product is really good, it should promote for itself. But it doesn’t mean need for buy app installs and reviews. According to Sales force, the annual growth of digital advertising is 20%. It shows the importance of investing in promotion. If you want to get a large number of users, paid advertising would be your first choice.

This kind of solutions has several important advantages:

• All the management processes are automated. Advertisers can customize targeting, OS, geos, and choose the type of traffic (incentive or non-incentive).
• The tools that allow effective control over the quality of traffic: retention rate tool for getting data on the number of users who return to the app after install; blacklisting tool for banning the sources that bring poor quality traffic.
• Some of the platforms also have a CPI recommendation tool, which would let you know the optimal cost of install in a particular region in a certain moment of time. It lets you pick a right CPI for the campaign, avoiding overpaying.
• Some platforms also offer integration with tracking solutions, such as Kochava and AppMentrica, for effective campaign performance tracking.

Managed solution is another way to go, so if you have a large budget, you can easily delegate the campaign buy real app installs it wherever you can. I’ve got some useful tips for you :) 

Include your app on your website and also on your social media, blog and other forms of content marketing strategy. You may do it by creating a completely new blog/Facebook/Twitter post about your app or by simply including a short information about the app at the end of post.

When writing solely about your app, let your users know the value that the app gives to them. Tell them how it will make things easier for them, list the most important features. Include links to your app, screenshots etc.

Use short videos to encourage people to explore your app. Put it on your Facebook or Twitter channel where people can share it easily. Pin post about app or video on top of the Facebook/Twitter page, to make it visible to all visitors.

Actually, promoting your app gives you a fast success. You’ve created an app after many sleepless nights and you want to see its success. It is very normal. By doing organic things like ASO or content marketing, reaching out many users might take time. However, promoting shortens the time length.

At this point, you should track your success metrics very closely. Sometimes, it couldn’t worth spending a lot of money due to low quality campaigns. You can work with an agency as well as by oneself.