Market Your App Successfully

To promote your app with android promotion launch begin by understanding your App's USP. USP is basically how business is different from others. It defines what your product/service stands for. For an app, this could mean defining what will users get from your app, how does your app solve the core problem of your target audience and how does your app stand out from the others.

ASO is all about improving your visibility on words that are most likely to drive downloads. That means words that your potential app users will search when they’re looking for an app like yours. Here are a coupe of tips to get started:

1. Build your semantic dictionary, that’s a pool of words and word combinations that are relevant to your App.
   
   To get inspired, check out what your competitors are doing. What words are they using in their Titles? What words keep coming up in their Description? Look into ASO Platforms’ Keyword suggestion tools to get insights on the words that bring your competitors most downloads, or for which they rank for.
   
   You can also scan your android reviews and android ratings to get an idea of the words your audience is using, those are probably the words they search when looking for your App or a similar one.
2. Pick the words that have the highest potential.
   
   You want to keep the words for which you already have some visibility (high rank) and that have high Volume (people search them a lot) and low competition (not so many apps rank for that word).
   
   Again, ASO Keyword Analysis Tools can help you get an idea of a word’s potential. Once you’ve chosen the words you estimate are best, include them in your App’s Metadata fields (Title, Subtitle, Description, Keyword field etc.) to start increasing your visibility on them.
3. ASO is a continuous process. Once you’ve included a set of words in your different Metadata fields, you want to track your app’s visibility on that set of words. Is there any positive effect? Which words are driving most downloads?
   
   Don’t hesitate to test by changing the words every now and again and measuring the impact on your rankings. It’s all about constantly refining your set of keywords.