How Can I Promote My Apps For Free

While there is more than one way to increase app downloads with android app promotion, App Store Optimization (ASO) can help heaps with apps’ success. Reaching an audience that is really looking for your app and getting them to download it would be difficult without android promotion. ASO is a continuous process, It requires a lot of time and effort and non-stop improvement as it is an “optimization” process. ASO enables you to find out the relevant keywords for your app, (which you may also use for paid growth efforts later down the road).

To come up with such a keyword list, you might want to start by researching the competitors’ keywords and top keywords of your app’s category. You need to find out the most popular and least populated keywords that your app has the highest chances of ranking. You should include all those keywords in your metadata and see if there is an increase in your rankings. This is a cycle that needs to be done until you get the results you want.

Here our aim is not to advertise but to reach as many people as you can. Make sure you answer questions that have high visibility and search volume in that category. When searched for android reviews and applied the Answers filter, shows the most answered questions.

Next is conversion optimization. After getting good visibility results through Keyword Optimization, you want to make sure that the majority of people who view your app are actually downloading it. So you need to be optimizing the creatives of your app. Creatives should be memorable and unique to your app. It’d be good to check your competitors’ creatives to get an idea to start on yours.

Both steps of ASO require you to collect a good amount of data. However, doing all these without using an ASO tool can be very time consuming and difficult. Again, ASO is something that requires a lot of your attention and effort and there’s a lot more to it than what I’ve mentioned above. If you want some further read, you can check out this complete.

With the number of apps increasing every day, marketers keep devising different strategies and finding hacks to increase app installs. Most marketers focus on optimizing app store pages, building a community, tracking advertising campaigns, being active on social media and so on.

What they miss, however, are some of the more underrated and ignored tactics to generate users for their app. You can build authority on your chosen topic, learn from others, participating in topics directly and find out the topics people are asking about your product or industry.

One non-promotional way to get involved besides the standard question-and-answer format is to start blogging. Posts get circulated around the network and you can share your posts on social media to attract readers and followers.