When it comes to Google Play Store having a perfect android application is simply not enough to make download your application. There are various factors that involve the success of an android application like android app promotion. However, android developers neglect that since they are not marketers but developers. What is the point, when you are going to spend your sweat and blood and not be able to gain a significant user base.
This is why it is essential to understand how Google Play Store works before jumping in. Google Play Store is a versatile store; it has something for everybody, regardless of their dislikes and likes. However, there are over 4 million applications on the Google Play Store; and not every application reach the amount of success as it should have.
If you don’t have the time to promote your application on the Play Store; then leave that mess for the experts to handle. Yes, you can promote your application for android installs, ratings and reviews on the Play Store. Pjani even gives you the essential information about the users that stick with your application and what did they like about your application and vice versa. Make sure, you check out the Boost your android app, Youtube video or website visits! official website to have a better understanding of their system.
Before jumping onto anything; make sure you do your homework beforehand to understand your target audience. While you are at it, check out your competitors and what strategies they are implementing to android promotion. Understanding of ASO helps a great deal when it comes to gaining organic traffic.
Understanding the Google Play Store Index is as crucial for your application as jelly with peanut butter. Google Play Store uses an index that utilizes the ranking of the application based on the keywords that are people searching to land on the downloading page. However, you simply cannot just take the keywords and start spamming those in your description of the application; in fact, it is going to do more harm than good because Google Play Store despises this practice and they don’t even include your application in the ranking. Before you jump into the marketing aspect of your android application; you need to understand your target audience first. For instance, you could be launching an application and since it is a specific product; you need to target the specific audience as well.
Google Play Store has increased the character space for the ‘Title’ of the application; you can always use that to your advantage. Implement those keywords in the Title, and wait for the people to come to you rather than you going to them. Similarly, you can always use the description to squeeze those keywords in. However, don’t be too focused on putting all the keywords in your description; otherwise, it might come off as a spam and people would hesitate before downloading your application, even if there is nothing wrong with your application.