By sending half of your customers to one variation, and the other half to another, you can determine which title, screenshots, or other elements appeal most to people. For example, the mobile app blog AndroidPub found that switching the app icon resulted in a 30% increase in downloads.
Once you’ve seen which variant produces better results, you can adjust your product listing accordingly. Google Play has their own split testing tool, Google Experiments. However, Apple offers no such tool for the App Store. Instead, you’ll need to test off-page interfaces such as website landing pages or paid ads. You can also use third-party testing services like StoreMaven or SplitMetrics.
Boosting your app downloads requires both quality and consistency. An initial burst of popularity after release is important, but your user base must continue to grow. Paying attention to ASO factors, updates, and A/B tests will create a closed loop that steadily improves both your app marketing tactics and conversion rates.
android installs, ratings and reviews are one of the first things that users see when browsing app stores. Good reviews encourage people to download your application while bad reviews make them pass by it. There are a lot of ways to receive good but fake reviews in android promotion. If people feel cheated, none rankings help. Users will simply abandon your product. Develop a high-quality product, build a trustful relationship with users, and inspire them to leave honest reviews. As a result, you’ll get five stars.
What language to choose depends on your target audience. If you create a product for the Germans, make all content bilingual — add both German and English to all texts, screenshots, and videos. Otherwise, you can lose users because they may not know the language an application content is written.
As you see, thoughtful title and description along with a competent promotion help to spark the users’ interest in your brand and achieve more app downloads. But your efforts will be rewarded only when your product is professionally developed and carefully designed.