Even the world-famous apps with millions of daily users haven’t become popular after a magic finger snap. Developing an app and adding it to the distribution platforms is just a promising start point for your storyline in the world of apps. The reality is that after the app release, there is still much work to do.
Having faced countless android promotion challenges, Epom Ad Agency team defined a common pattern of the app success. It has nothing to do with the miraculous overnight successes, but will be a handy long-term strategy framework for your app promotion. Ready?
Let’s imagine you’ve decided to open a health food store. You spent months sorting everything out and finally opened the door to the visitors. The first working day is almost over and there are only ten customers who entered the shop after noticing you handing out 30% OFF flyers near balloon-decorated showcase. There is not something you’ve expected, right?
Launching an online product is very similar to offline entrepreneurship. The fact that your app is available in App Store, Google Play or any other distribution platform doesn’t guarantee people will easily find it. The very next thing you need to do is ask yourself: how to get the audience?
To start driving your first users, define a long-term marketing strategy. Where will your business be in 3, 6 or 12 months? The clearer your product vision is the better chances of your app success are.Do you know your users? Which apps do they spend most of their virtual lives in? Which of their problems your app is solving? What value brings your app to user’s life
Check out this list of worthy alternatives to Google Play and App Store: here are over 300 app store environments which distribute apps in different countries and niches.Trying out Amazon Appstore,GetJar, Appolicious, or any other related platform might bring very good results for your marketing campaign.
High rates and reviews from your users will help your app to whip up to the first positions of the charts. Kindly ask your audience to rate your app or to spend a few minutes writing a short review for your product. Providing them with additional value like unlocking new content or virtual lives will increase your chances to get quality feedback. Getting a good ranking in the app store will also pull your ranking up in mobile search.
Android reviews platforms are also good lead generators. They publish deep and entertaining reviews, feature key options and benefits of new apps. There are two most common ways of cooperation with such media. First, you send them an overview of your product with links to app stores and ask to write a review. In another case, they might include you to specific lists or ratings of similar apps (if they have it).