Google Play Store has a vast pool of applications in its arsenal. With the number of applications available for every category on the play store, it is very difficult to rank among the best ones. Failing to do so will not fetch our apps as many android installs, ratings and reviews as we expect. Making the app might not have been very difficult, but marketing the app, sure An app might have the most beautiful crafted layout with engaging content, but still, it might not make the actual cut to be positioned among the top ones.
The problem here is not the app but the strategic steps taken post creation of the app that might not have been market standard. A general rule of thumb in order to avoid the failure is about promoting the app to the best of one’s potential.
The more android app promotion and market your app, the faster it reaches the users. Marketing the apps might cost one their time, but this is something worth grinding for. There are many ways of android promotion. What might work for your app, might not work for mine! So, understanding of the field and category is very crucial. Let’s look into few of the best general ways to market an app to ensure success for the developer.
Do it yourself or gather a team to make the best use of App Store Optimization. This is crucial because with proper ASO operation, the app will rank a lot higher on the search results of play store or other android app stores. Users alw
ays have a tendency to choose from the best ones, if your app is listed on the second or third page of the search results, it might lose its visibility because users might not even bother to go so far to check. Look in the ASO metrics and strike the right chords.
Influencers lure in and impress large number of audiences to their social media profiles. Marketing your app through these influencers might reap you bigger benefits than you’d have expected. The investment made will be minimal compared to the returns in the long run. Influencers have always been a secret ingredient to enhance the taste of your marketing dishes.
Most of the successful apps on the store come for free. Users will not want to pay for an app without developing trust in it. If it comes at a cost, one might lose its customers to a rival app of similar genre that is being offered for free. Making the apps is the next step. Once users are interested and invested in your app, providing add-ons or in-app purchases at a great deal might persuade the users to end up buying the full version of the app. Condition, the content you will be providing for payment has to be unique and exclusive.
Hosting a giveaway has always been a successful strategy to lure in a large number of users. Offering a giveaway to top five or ten users who will share your app the most will be a step to success as this is a win-win situation for both the parties. But at the end of the day, it is the app itself that earns the biggest rewards in terms of exposure and downloads. These succeeding strategies are just few of many.
If you carefully dig into the details, you will find many smaller tactics to promote your app effectively. Above all, pay attention to the users, listen to their demands and curate the app accordingly. You never know, you might cross paths with another lucrative marketing channel right within your user base. Look into your category and choose the right and best strategies that suits your app.
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