Greetings developers. We hope you had a wonderful year and we wish this year be as successful as it was this time. App development as we know is a challenging task. But what’s more challenging is android app promotion marketing your app and to make people install your app. This might sound easy but trust us when we say that this step is most probably more difficult than developing your app. Unless it’s creating.
When you create an app for iOS platform, you put it to iOS app store for review. The panel tests your apps for bugs and issues and then verifies if your app is unique or a counterfeit. Once your app passes through the quality checks, it is uploaded to App store. This is where people will search for your app and download it. The downloading of an app into an system is android installs, ratings and reviews.
That’s where marketing comes into picture. You need to advertise your app so that people know about it. Pre-marketing can be done before the app launch to publicise your app well before it becomes available to download. This ensures that you have interested users well before your app is available.
Your app installs determine the future of your app. Confused? Let us explain. Your app ranking depends upon the number of app installs. In general, the more the number of installs, the higher your app’s ranking will be. The top performing app have large number of app installs. Now, in a competitive place like App Store, if your app remains low in ranking, there are chances that no one will notice your app and maybe after few weeks, you might have to remove your app.
When anyone searches for an app, the search results display the app in order of the number of installs or in other words, popularity. Now, if your app installs are good, your app will be in top results and so people will more likely download your app. But if your installs are low, then your app will not be displayed in the results, and even if it appears, it will mostly be quite down in the list. This means that your app visibility will be quite low due to which you might never rise up the chart.
Now you know that app installs are really important and are a determining part of your app’s success. We know that gaining limelight is very hard in store especially when your app is new in the competition. You need to compete with new comers as well as the top performers in the app store. But worry not. There are infact a lot of ways by which you can improve your app installs.
The first and most important thing is marketing. Invest some amount in marketing your app. This might be a media marketing or through blogs and articles. Do whatever you can to improve your app’s presence in the market. Keep submitting your app for review in top app review sites. This will keep up your app’s buzz.
This will drastically improve your android ratings and will also improve your app’s visibility in the iOS store. This is an ethical decision and you should be very sure if you want to try out this step. Just a word that this method is widely followed and almost every developer uses it.
Whatever steps you follow, make sure you do everything to make your app stand out in the competition. Work on the design, the UI and launch monthly updates for your users to keep them interested.
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