Users are more likely to install applications that are ranked in the general top or tops of the categories of stores, and also displayed in the top positions in the issuance of android app promotion. Google and Apple do not disclose product ranking algorithms in Google Play and the App Store, respectively. Known key factors affecting the position of apps in the App Store and Google Play.
Android promotion experts claim that Google Play's position is also affected by product prices and external links. The location of the application in the search retrieval of the store depends on the relevance of the name and description of the user's requests, as well as the quality of the screenshots and icons.
In order for an application to hit the top, it must be installed by a large number of users in the first days after being added to the store.
If you have created a really good and relevant application, some profile editions will write about you for free. But you can not accurately predict who and when to release material about your product. Therefore publish android reviews in several editions.
As mentioned above, to bring the product to the top, you must provide thousands or tens of thousands of installations in the first days after adding the application to the store. Unmodified downloads get easier if users know and wait for your product. How to achieve this?
Test before the launch gives you the interested users and the opportunity to modify the product in accordance with the opinion of the audience. How to attract volunteers? Here are some ideas:.
Announce the publication of the application and invite a potential audience to take part in the tests. The announcement can be published on the corporate website, in social networks, on specialized resources.
To improve the effectiveness of testing, pay professional app auditing. Compare the auditor's recommendations with the wishes of the target audience.
Choose an online presence based on product topics and audience preferences. For example, if you created an application for purchases in your online store using mobile gadgets, describe it in one of the sections of the site. Create a landing page for advertising campaigns and promote the product in a natural search. Publications in social networks will appeal to the audience of gaming applications. You can also create a separate site dedicated to the program and describe its capabilities
You will need developer accounts to add products to Google and Apple stores. When adding applications, it is important for you to ensure their visibility in search and the attractiveness of the user.
Do not limit the name of the application. Imagine that you are creating a headlin for an article or news that affects the visibility of the material in the search and the novices. Google Play allows you to enter 30 characters in the title. Try to put a short description of the product in addition to the name. Needless to say, should a key phrase be present in the description?
Publish a detailed description of the program. Its length can be up to 4 thousand symbols Create text for people, but naturally use search phrases that help users search your app. Google recommends using the main "keys" up to five times. Take care of the readability of the description: structure the text, use labeled or numbered lists. Describe the functionality and benefits of the product in detail.
Post promotional videos. You can create it yourself by using a household camera or refer to professionals. Post screenshots of the application. With their help, you can show the features of the program, as well as make the description page on Google Play visually appealing. Make an attractive icon. This item should attract users attention in app stores and on mobile gadget screens.
The choice of sites for paid publishing is determined by the theme of the application, the budget for promotion, the geography of the market.
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