App Store Optimisation
ASO is the process of optimising your app to rank higher in the marketplace; the higher android ratings a mobile app ranks the more visible it will be to potential users.
- Optimising the Title
App titles need to be distinctive yet descriptive. When deciding on your title try and include what the app does, as users tend to search for specific functionality. You can choose to name your app based on common search terms or use a branded name that you can copyright.
- Optimising Keywords
When optimising keywords, focus on relevancy and search volume. Remember to test your keywords to find out which ones are working for your app. When changing the keywords, make sure to note the impact this change has on the app’s ranking.
- Optimising the Description
Treat the first few lines of your description as an ad copy, with the purpose to generate curiosity and build interest in your app. The reason for this is the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’ tab
- Optimising Visuals
When your app shows up in search results, an attractive icon can play a major role in engaging and encouraging users to download. It is also important to utilise customised screenshots in order to showcase how the app actually works. Treat this space like it is your sales poster.
2. Create a Microsite
Creating a microsite helps you to market your app beyond the app store and implement Search Engine Optimisation (SEO) techniques. You can showcase your app to a wide audience with the help of microsite.
3. Create Promotional Videos
Promotional videos are one of the most effective ways to show off an app’s interface and capabilities. Creating videos provides you with the opportunity to establish a voice and communicate the value of your android promotion app.
Social Media
Social media channels are best option for the promotion of your app and it will derive good amount of traffic to the app store and the microsite of the app.
Keep your eye on the Analytics. Check the analytics on daily basis so you will came to know everything about the traffic you are getting. Focusing on the right metrics will provide insight into which areas your app need to be tweaked and upgraded.
- Measure user engagement, marketing campaigns, monetization etc for your apps.
- Understand your app downloads, proceeds, subscriptions activity.
- Break out your earnings by product, country, currency, price etc and get the financial reports for your app.
You can download any app analytic tool like Google Analytics, Firebase, Apsee etc to get the correct results. In this way you can track the performance of your mobile app on the android app promotion.
