Viral App Marketing Strategies

Android promotion installs are great way to improve app ranking and boost organic installs. There are some good companies which can provide High Retention Installs my recommendation android app promotiongood customer support and service

These apps rely more on outside content that is constantly updated (either friends’ activities or the temperature outside). For Social Networking, the tremendous influence and distinctiveness of social networks brings in repeat users. As for utility apps, an app doesn’t need to be especially engaging; it just needs to perform one important function such as telling the weather

Over the last four years, app retention is showing improvement - the number of apps used only once has decreased, and there has been a steady increase of apps opened 11 or more times. While there is still room for improvement, as the mobile space matures and app developers increasingly focus on user engagement, retention and professionalization, these numbers should continue to improve.

Many app publishers are working with analytics packages from Google in order to better understand their customers' behavior inside the app. By creating various events to track specific actions taken and watching the breadcrumbs of data left behind from consumer interactions, app publishers are able to get a much better sense of what happens once they've launched their app. Using that data helps identify places of popularity and places of exit. Using analytics to drive iteration on the product is a helpful piece of growing your retention numbers.

Consumer engagement is a phrase that's used often these days but that requires more specificity in order to truly be helpful to app marketers. Engaging with your customers helps you make a product that will drive better retention, higher customer satisfaction and inform your product road map. In the mobile app world, there are 3 important ways in which you can connect with your customers:Listening to your customers and making it incredibly easy for them to give you feedback is a must-have for every app. There are people who are willing to look for a way to talk with you and tell you what they like, what they'd like improved and what is causing confusion already. These are your most engaged customers.

Embracing and empowering them drives their investment in your app and company even higher. Every company with an app has a built-in audience of customers to conduct research with and learn from.Tapping into that audience for specific research (i.e. Did this product feature land as we expected it to? What are the demographics of our audience?) is an important engagement mechanism that often informs the product, marketing, and executive teams at the same time as involving customers in the betterment of the product.

These involved customers tend to stick around a lot longer. Because mobile is such a personal experience, the old methods of communicating with customers (email blasts to your list, direct mail to everyone, advertising spend to find your audience) are not nearly as useful. More importantly, in the face of the tactics others are using, they make your brand look a bit clueless. Instead, it's possible to communicate with your mobile customers based upon the actions they take, the groups that they fall into and the questions they ask of you. Using intelligent in-app communications to generate conversations and follow-up in a personalized manner allow your brand to deliver a 1:1 experience for every consumer, which brings them back to your app on a regular basis.

In addition to driving up the retention aspect of the app business equation, increased retention actually fuels two significant long-term benefits, illustrating how interconnected each of these components are.

When apps increase their retention, their overall audience grows. As a result of the growth in their audience they end up with better app store performance because their larger, happier customer base is more likely to talk about them and share android ratings and reviews in the app store. In addition, the larger, more engaged audience is more likely to spread the word with their friends about the app. A more engaged, larger audience proves to be a significant engine for organic download growth.

How I Promote Android Apps In 2021

In order to answer your question, we need to first know how App ranking is decided. Google has, indeed, adopted a very sophisticated system in determining the ranking of an App for a keyword. The criteria taken into account are listed as follows:

(1) Number of Installs

(2) Retention Rate (how many days an App stays installed on a device?)

(3) Rating (out of 5.0) and number of ratings and android reviews

(4) Number of backlinks to your App's Google Play page.

The most important criteria is (1), it weights about 60-70% in determining ranking, therefore, your main task is to get as many installs as possible in a short period of time.

The next question is, how to get installs. There are many ways:

(1) Improve your App's quality. It could be done by making your game bug-free, hiring an expert artist to improve your game's graphic quality, etc. With good game quality, you get higher ratings and players are more willing to download your App when they visit your App's page.

(2) Cost-per-install campaigns. You can purchase a large amount of installs to boost your App's ranking on Google Play. It is actually essential as there is no better ways to acquire visibility to your App (imagine if you choose to spend tens of thousands of dollars on billboard, TV or newspaper adverts, how many downloads do you think those methods can bring to you?)

Out of all providers, I genuinely recommend android app promotion since it provides install at the rate of 0.1 USD per install and it can deliver up to 5000 installs in a single day. It also provides rating and review services at the rate of 0.2 USD per rating and 0.25 per review. All installs have 3 days retention guarantee, so criteria (2) and (3) listed above are boosted as well. Most importantly, provides real device installs, so it is safe for you. The business owner is also a nice person who readily replies to enquires. More importantly, most installs are from European/USA countries - so the valuer of downloads are higher.

As a personal experiment, I have obtained 40 Australian installs for a game with and it successfully got charted in Australia for 8 days! You may try with your App too! (but of course, if you aim for UK/US, you need much more installs to have the same effect)

(3) App Store Optimization. It can be done by making a good looking icon for your App, including good looking screenshots, and a good description with good keywords included. Good keywords can be found on Sensor Tower - Mobile App Store Marketing Intelligence It is advised that you localize your game's name and keywords into different languages - even if you don't have a translator, Google Translate can help you, having localized keyboards can, according to a study, bring 30% more users to your App, so it is surely worth the effort (I guess localizing Apps will take less than 10% of your resources!).

(4) To increase the number of backlinks to your App's Google Play page, I suggest you to post your App onto as many forums as possible. Join a few facebook app developers group and share your link with other developers so earn a few more downloads through android promotion.

Promote Your Android App On Google Play With Android App Promotion

 A.S.L is one of main part of boosting app visitors. The screenshots,icon,video, app summary and app description should exactly point out the essence of your application. Include every detail and feature about app in the description is very important for android installs rate.

Another important part is posting about your app on various android reviews websites (although there is a slight chance that any of them will do it for free), Facebook pages about promotion, upload app designed assets on Instagram and tag as much as you can. all those together you are able to earn real progress on play store and see dream result. In the end should mentioned again,

Another special part most of new developers don't see which people hate to see Ads in a very basic application unless your app is a big hit. so after 1 week of publishing the app,I removed the ads. You could do this in start to get a decent number of active installs then place ads later that too without disrupting user experience. also if your app contains virtual game currency like gold or coins, start a give away period for limited time, Those methods worked for me real well.

Android ratings are most important to fight with thousands of other similar apps to increase your android installs, ratings and reviews. as my experience specific to android market, which means little bit of a push of reviews & ratings ( downloads already include) will boost up your app showing to more users on play store. basically onetime marketing promotion with very little amount of budget will leads you for thousands of users forever. I have real good experience doing starting up promotion and results were amazing.

What are the best ways to promote App Free

Here is what I did to acquire 1 million downloads for my first app(or business you may say) within 8 months with android app promotion. One fine day,I thought of investing my time into apps. After learning on how money is made via apps,I reallized a general purpose app with more user engagement will earn me more money than a niche app.

Yes games can earn you a shit load of money but the average life span of a game is very small. And there are so many games out there that getting attention of the users is very tough.
And I don't believe in getting lucky,I think none of us do. I think It's better to buy a lottery ticket than to hope that your first game will become a hit. Do you know the flappy bird game was his 42nd game?He had been into developing games for 8 yrs.Imagine that !!

So after thinking for some time,I thought my first app would be a music player or an audio player. When you search for a music player/ audio player on the play store,more than 300 results appear. I am pretty sure there are more than 1000 music player/ audio player on the play store. Scroll down to 50th music player / audio player ,even it would show 1 million downloads.

You know what it signifies?It signifies that people try out the music player / audio player a lot. A good sign. During the days I was developing the app,I used to read blogs while in bed,before going to sleep. The blogs were Business,entrepreneurship apps etc. And I developed a habbit of NEVER EVER giving up on something ,if I BELIEVED it worked !! 
Believe me when I say it,I DON'T GIVE UP !!

It was my first app with android ratings and since I was just a 20yrd old student(I still am a 21 yr student) ,I didn't had any money to advertise. However I managed some money for other things like screenshots ,video,website icon etc etc from 

1. The selling point for my app was the UI/UX. And for me the presentation was everything. I knew I was short on budget,and I wanted to convert every click into a download with android promotion (i mean there is a high probability that if a person clicks on the link,he may not download it because of poor screenshots) So good,professional looking screenshots were important so for that I needed a photoshop professional.

Now I asked around the rates for an icon. It came out to be 20$ There are a limited number of repitions a person would make for 20$. I thought the best way to get as many ideas for the icon would be by holding a contest for 40$(double of the normal rates)


Now the price I set was 40$ and not the normal rate(20$),the reason is,it seems like an opportunity for people that they can earn more than they usually do. So they put in the extra effort.I got about 60-80 ideas for the music player/ audio player ,I didn't like any of them.I awarded the contest to the freelancer on a condition that he will be making more repitions for me.

I got fake facebook likes(40,000 likes for 40$ people are real but they don't come to know when they liked the page,there are scripts for fake facebook likes) as I thought it can be used as an audience,but turns out it was a waste,as facebook has changed it algorithms,and a post's visibility only increases if it gets enough momentum(i.e comments and likes).And it is quite obvious that no one would be interested in a post from a page which they never liked themselves. The post never reached 40,000 people which was my intended target.

I wrote the description,optimized for ASO.There are websites for SEO (or ASO ,app store optimization)like sensor tower which can be used for figuring out which keyword to use.
Here are the general rules of ASO 

# A keyword should be 5 times in the description.
# Put the keyword in the name
# Put the keyword in the package name.

I Added 1000+ friends on facebook from my college before the launch
I launched the app.
I gave credit to those people on how they were so supportive and accepted our random friend requests and then sneaked in the download link with very pretty images.People like to take credits for no reason ,just like they want to feel good and superior and want to be a part of something, without any reason,I just exploited it.
The early downloads and reviews were quite important
They reviewed and downloaded.About 200-300 of them.
Just after I launched it,I changed my schedule and started sleeping 9 hrs in 2 days .i.e 4.5 hrs a day,with 3 hrs of sleeping shifts.

i searched for lists of websites which review android apps.Sent them a copy pasted message and often making intentional mistakes while typing the subject like "Android 'ApP' Review",to get their attention as you are not the only one sending them emails. we tried to make it look as professional as we could.But tried to keep the message friendly.I posted them 100 each day.

Some Good Ways To Promote Android Application

Below are some tried and tested strategies for android app promotion your app noticed by those that matter to you. You need to test some ways and see which ways work best for you, depending on your app, business and target audience. If you Google android reviews sites you will get tons in your search. Pitch your app to sites and they can generate a lot of buzz if they mention it in a review.

By utilizing content such as a blog post, ebook, white paper or case study that steers your intended audience to your site, with a clear call to action that communicates how your app can help them, you can generate a lot of downloads. Implement as many sharing capabilities as you possibly can. Showing catchy videos with real people using your app or using real life situations will help you connect with your intended target more organically and will increase your video content’s virality. The power of video not only tells, but also Shows.

One way messages in the appropriate forums on Facebook are good, but tying your message into active conversations is a great way to go. Create a cool icon that shows up with your posts and immerse yourself in the conversation.

They say the best things in life are free and with your app, it should be no different. You can always put a price on your app, but encourage downloading for free at launch. Your free android promotion is newsworthy and should be communicated everywhere possible, with the goal being bringing your customers the best user experience.

Identify conferences to share your knowledge and establish yourself as an authority in your space. Perhaps it is in a niche market in the garment industry or you are an expert on the mobile user experience.

By getting your app’s users to review your app, you stand to increase the number of downloads. People are always looking for social proof. Highlight these reviews on your app page. Perhaps have them scrolling across your page above the fold.

To have your app featured on of these services could provide a huge boost to your app downloads. These are highly trafficked sites that can help you get your app in front of a lot of potential users. It also helps build a loyal fan base. These services are well respected and held in high regard among app users.

How To increase App Ranking in 2021

Based on my experience the best way to increase mobile apps ranking to the top of the Google Play Store is to also increase your ASO (App Store Optimization) knowledge or skills. It is a way of ensuring your app meets app store ranking criteria and rises to the top of search results page. And it would be :

• Choose the right app name. Come up with a unique name for your app would make it worth it. The user will fall for it.
• Stand out with unique icon. Your visual icon is the first impression they’ll have of yours. It’s important to make it count!
• Create a compelling description. Make the user decision easy by immediately communicating what your app does and why they should use it through the description.
• Include screenshots and videos. It may not have a direct effect on the rankings, but they do drive downloads.
• Update frequently. User are looking for apps that are constantly improving, with regular updates based on customer feedback.

Last but not least, Get real android ratings that are genuine, high quality, keyword focused and from users all around the world from company that provide this kind of service. It would be a big help.

To Increase Playstore Ranking, you need to know something about Google Algorithms first:

• Google search for your Keywords in your app Title and both descriptions
• Google combines average of Ratings and watch on Reviews Quality
• Also, it also watching for your app Crushes, so test it before production

In this case, to increase your Ratings, you need to make a point on your Playstore ASO, get 5-star Ratings and HQ Reviews, and also you need to increase your APP Installs

So, I recommend you to use Social Media, submit app for Installs, and bring your users perfect in-app experience.

Moreover, you can use for best ASO services, buy android reviews and Installs there and ask them to advertise your APP on different websites, blogs and forums.

I used it in iOS , but it seems like android app promotion can be used for Android too. So, you shall try and tell everybody about it :)

How to Promote Your App and Increase Installs

android app promotion on a zero budget is tough but doable. The first thing you need to do is develop a visible online presence for your app. A dedicated Facebook and Twitter page with regular updates, as well as a YouTube channel with tutorials and possibly even insights into the development process will help you grow your user base naturally. For some apps, Instagram may also do wonders for android reviews.

• The next thing to do is to try and get your app featured on as many blogs and online magazines as possible. To do this, simply create an effective sales pitch and contact each editor individually instead of sending a mass letter.
• Additionally, you can offer incentives for the early adopters for your app. Depending on the specifics of your app, it can be anything from advanced features that are usually paid to discount codes for the next purchases.
• If you do have even the smallest budget for promoting your app, you can hire a reputable app marketing agency to do some professional promotion for you. company has created ASO strategy for my apps. The guys increased app’s visibility and downloads in a matter of weeks.

The android promotion (even if it is free) should begin at the development stage.

You need to prepare the press releases and send them to different publishers of the relevant theme. Prepare screenshots, demo video, icon, make the description of the main features and highlight how this principally stands out your app from the similar ones.

Then create your official page in social networks, create group of potential users and target audience. Prepare the users’ mind for your apps’ launch and describe in details how your app can help in their every day life.

Then after the launch participate in cross-promotion platforms - they are totally free and your app will be displayed in other app’s interface.

Ask your friend to download your app and place the review and high ratings. It will help to affect on ranking algorithm and your position accordingly.