ASO is all about increasing your app rankings on keywords that are relevant to your app and on which users are most likely to convert. We always recommend buy app installs and reviews the following 3-step methodology to get started. Build a big bulk list of 100 to 200 keywords that are directly or indirectly linked to your app’s universe and purpose.
- Title: max 50 characters - best practice is to put the name of your brand and a couple of strong keywords or a strong keyword combination that are highly relevant to your app. Words in your App Title are those that weigh the most for the algorithm.
- Short Description: max 80 characters - The best practice here is to explain what your app is about using a maximum of strong keywords or keyword combinations. Words in your Short description also have a lot of weight for the algorithm.
- Long Description: The Play Store algorithm also takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. We recommend to have a description of at least 1500 words and repeat relevant words 4 to 5 times. Keep in mind that the text has to be nice to read, avoid keyword stuffing.