When a developer wants to boost their app install rates, one of the best things that they can do is utilize paid vehicles like Facebook that provides opportunities for developers to show ads of their apps to specific target audience. Therefore, when a developer advertise their apps on Facebook, they can choose which audience they want to appeal to. The developer’s audience can be identified by age, location, mobile operating systems as well as other types of criterion.Additionally, if the developer wants to customize their audience to a specified group of users, they can create an email list.
Mobile apps are all the rage these days, particularly on Android phones. Over the past year, the time spent on apps on Androids grew 63 percent, and by 2020, experts believe that mobile app downloads will reach 284 billion annually. For companies that have created a mobile app for android promotion, some platform-specific marketing tips can help ensure the app gets noticed and used. The ideas below can help companies guarantee that they’re making the smartest Android app marketing decisions possible.
Many marketing specialists spend countless hours working on the presentation for a new product or service. The primary goal during this time is to make sure the product is appealing to the eye. The same concept is true for developers who are placing their apps on Google Play store and other places, especially since one of the basic tricks is to promote android apps creative plans over others. For instance, if the icon for the app looks inferior, it can hamper the possibility of increasing sales severely.
Number of downloads is also a factor for app stores in determining the ranking of your app, so as you get more downloads, likelihood of your app getting android reviews and ranked higher in search results increases. Having reviews featured on mobile app review sites is one of the most important and effective ways to get exposure for an app. Companies should submit their apps to Android-focused companies like PC World that specialise in reviewing Android apps or research services they can pay to test the app, and then write a review.
To submit an android reviews, business owners can create a document that contains a link to the app in the app store, a paragraph summarising what the app is all about, a few screenshots from inside the app and instructions on how to download the app for free. Reviewers will evaluate and write about things like the quality of graphics and art, the functionality, and the overall enjoyability.
To promote your app with android promotionlaunch begin by understanding your App's USP. USP is basically how business is different from others. It defines what your product/service stands for. For an app, this could mean defining what will users get from your app, how does your app solve the core problem of your target audience and how does your app stand out from the others.
ASO is all about improving your visibility on words that are most likely to drive downloads. That means words that your potential app users will search when they’re looking for an app like yours. Here are a coupe of tips to get started:
Build your semantic dictionary, that’s a pool of words and word combinations that are relevant to your App.
To get inspired, check out what your competitors are doing. What words are they using in their Titles? What words keep coming up in their Description? Look into ASO Platforms’ Keyword suggestion tools to get insights on the words that bring your competitors most downloads, or for which they rank for.
You can also scan your android reviews and android ratings to get an idea of the words your audience is using, those are probably the words they search when looking for your App or a similar one.
Pick the words that have the highest potential.
You want to keep the words for which you already have some visibility (high rank) and that have high Volume (people search them a lot) and low competition (not so many apps rank for that word).
Again, ASO Keyword Analysis Tools can help you get an idea of a word’s potential. Once you’ve chosen the words you estimate are best, include them in your App’s Metadata fields (Title, Subtitle, Description, Keyword field etc.) to start increasing your visibility on them.
ASO is a continuous process. Once you’ve included a set of words in your different Metadata fields, you want to track your app’s visibility on that set of words. Is there any positive effect? Which words are driving most downloads?
Don’t hesitate to test by changing the words every now and again and measuring the impact on your rankings. It’s all about constantly refining your set of keywords.
Google Play android app promotionorganic downloads volume depends on many factors, most of which do not depend on the quality of the app at all!
It’s sad, but the truth is that the most important factor affecting your organic installs is not related to your efforts and there is nothing you can do about it.
Number of similar apps to demand ratio. If your app is a part of a VERY POPULAR category with hundreds (and even thousands) of similar apps, chances are you’ll struggle with the harsh competition for the attention of the potential users quite a bit. A good example to such apps are Poker or Solitaire game apps (e.g. Smart Solitaire), literally thousands of which are on the Play Market already.
Popular category among advertisers. If your app represents a category, which is very competitive among advertisers, you’d get less organic downloads since users will be presented with ads first.
Everything else you already know (ASO, app quality, paid downloads, search rankings etc.) I will not talk about these, since it’s obvious how important these are and have direct effect on your organic downloads. There is a lot of information you can find about these online.
So, if you are facing the first 2 problems listed here, I would like to give some recommendations, which is facing the problem with high number of similar apps and a very popular android promotion advertising
For sure it is challenging at least. When you launch an app and have such increadible goal you have to be sure in one main thing - your app has to be not only perfect, it has to be different. What does it mean? - you ask . There are tons of different apps on the market now. Lots of them are more than similar. So when user is looking for something he/she has so many offers to choose from. As a result your app has to differ from others and has some unique features to attract more clients.
Last but not least, get real android installs, ratings and reviews that are genuine, high quality, keyword focused and from users all around the world from company that provide this kind of service. It would be a big help.
If you have some mind blowing idea about android app, then create some good app with interactive UI and publish it on Google play store. Google play charge $25 for making account (one time life time fees) to publish your apps live and make it downloadable through Play store on android devices. If you are looking to increase the downloads of your app then you need to make some extra efforts. Tell your friends, mates, your circle about your app and ask them to download your app and give 5 starandroid ratingswith good text comment
There are many ways of android promotion an android app, but honestly speaking you should be well convinced that your app is worth enough to be marketed and it has potential to grow on its own based on app idea and app execution once you give it a required initial push from your side. App screenshots and app store description does play an immense role, so you should be very particular about it.
If your budget permits, you should get a professional video created for your app. There are many ready to use list of app reviewers email ids, that you can easily search on google and send a nice briefer of your app to potential reviewers. Reach out to potential vloggers on youtube, they are really keen to do android reviews of awesome apps. Localized your apps to the native language of your targetted user base.
Write niche and fresh blogs of your app. All may look very straight stuff that everyone speaks of, but believe me, my app has got over 1 million organic downloads in just 11 months by doing the initial hard work in the first 2 months of the launch. My app has seen an exponential rise in downloads and reviews and there are more than 700+ youtube videos got created by app or tech reviewers without spending a penny on this. Even today my app is going very strong and we are improving every day and reaching out to many folks through the same approach.
Hope it helps all fellow Android developers and inspire them to keep on doing the great stuff, there are more than 3.5 million apps but there is still huge scope and steam left for amazing app ideas and great app executions.
Collect some email ids from your inbox, your friends network etc and send a small good and clear mail with direct download link of your app.(Don't send so many emails, Google will block your mail account. Promote your app through Facebook ads network, that will make your app reachable to so many new peoples. Post your app link on Google+ and other social networks. There are so many companies like startapp, leadbolt, airpush etc which helps you in promotion and marketing of your app on payment basis.
There are many ways ofandroid app promotion, but honestly speaking you should be well convinced that your app is worth enough to be marketed and it has potential to grow on its own(based on app idea and app execution) once you give it a required initial push from your side.
App screenshots and app store description does play an immense role, so you should be very particular about it.
If your budget permits, you should get a professional video created for your app.
There are many ready to use list of android ratings email ids, that you can easily search on google and send a nice briefer of your app to potential android reviews.
Reach out to potential vloggers on youtube, they are really keen to do app reviews of awesome apps.
Localized your apps to the native language of your targetted user base.
Write niche and fresh blogs of your app.
All may look very straight stuff that everyone speaks of, but believe me, my app has got over 1 million organic downloads in just 11 months by doing the initial hard work in the first 2 months of the launch.
My app has seen an exponential rise in downloads and reviews and there are more than 700+ youtube videos got created by app or tech reviewers without spending a penny on this.
Even today my app is going very strong and we are improving every day and reaching out to many folks through the same approach.
Hope it helps all fellow Android developers and inspire them to keep on doing the great stuff, there are more than 3.5 million apps but there is still huge scope and steam left for amazing app ideas and great app executions.
With the number of apps increasing every day, marketers keep devising different strategies and finding hacks to increase app installs. Most marketers focus on optimizing app store pages, building a community, tracking advertising campaigns, being active on social media and so on.
What they miss, however, are some of the more underrated and ignored tactics to generate users for their app. You can use the superb answer to build authority on your chosen topic, learn from others, participating in topics directly and find out the topics people are asking about your product or industry.
Here our aim is not to advertise but to reach as many people as you can. Make sure you answer questions that have high visibility and search volume in that category. When searched for “best android apps” and applied the Answers filter shows the most answered questions.
One non-promotional way to get involved on superb answer besides the standard question-and-answer format is to start blogging. Posts get circulated around the network and you can share your posts on social media to attract readers and followers.
If you are trying to market lifestyle apps, has a lot to offer. Since the idea is to spread knowledge and not to do promotion, you can answer questions like, “Which recent products or services have affected lifestyle in a profound way?” with a reference to your app.
Unlike other social platforms, your ads will appear only to the audience who is actually looking for answers to their various queries. These ads aren’t usual banner ads and are not at all irritating.
Once you build a quality app and bring out in any App Store, you got to let people know about it. Work out on how to make your app stand out from million of apps
In other words, the app owners not only have to set yardsticks with usability, performance and other functionalities, but also requires to find a tricks and ideas to remain in talks of the customer. The objective is to bring more installs.
I have found the following hacks and tricks helpful for driving app installs through android promotion.
Aforementioned tips will help you to increase the installs volume 100%. It is definitely useful to know about the hints and methods to promote application. This way you can start on and learning deeper the advantages that Android & iOS apps bring due to decent android app promotion.
Make a paid app FREE for 3 to 5 days - In the past, I have found that it drove over 100,000 downloads and it was featured in the IOS app store.
In app referrals - Friends like to share apps they love with others. How do you think Candy Crush became so addicting?
App Store Optimization - Holy moly, app users can be so picky. If they don’t like your store icon, screenshots or copy…they probably won’t download your app.
Keyword strategy - In a sea of apps, keywords are critical to your success in the App Store and on Google search.
App Store reviews - The more the reviews the better from small blogs to big ones.
Social Media - Great copy and screenshots might make your app go viral
Setting the goal of reaching 50 000 installs you have to contribute a lot of work , experiment with combining the tools and marketing approaches. Follow the steps which help to realize you gaining 50 000 downloads
Top method where you can share your app’s information and updates for free. You can create the group, participate in the similar groups and share the info in that groups. There are a lot of users on social networks like Facebook, LinkedIn and Twitter to find your audience an в grow it there.
This is a working way to provide decent traffic boost on the market. It’s usually done through a companies. The rate is pretty affordable CPI $0.08. and in short period you can reach top ranking. More installs guarantees higher the app ranking spot and keyword installs will increase the search results and attract more target users, which affect on the ultimate ranking position in market.
It’s ambitious goal, so you need to realize a cool idea, stand out by interesting details and keep basic market principles;
Place articles in specialized blogs or forums, describe the advantages to your app’s audience. Such activity will cover higher positions and give users a right image of your product;
Motivate users to rate your application with a pop-up feature; use specialize service of android reviews to maintain solid status.
Cross promotionwill help to promoted in apps of other app’s developers and is absolutely free tool to be in users’ eye.
The number of app downloads Google Play changes on a daily basis, so it can be hard to determine the exact number. However, if you are a developer looking to get more downloads on the Google Play Store, I would look into making your app more visible and optimize your ASO strategy. There are many sites like android promotion that can help you do this. For the Google Play Store, they do not take into account a keyword string as the Apple Store does, so I would focus on 2 main sections: App name and Description. These will be the most important sections when determining how your app gets indexed in the search results.
Retention of an App; Number of android installs, ratings and reviews User Ratings and Reviews; Regular App Updates; Page Rank; Social Media “Rep”; The Keyword Rate Factor; Video Demonstration.Of course, before starting to promote your app - be sure that your app has gorgeous-looking Icon, good screenshots and full description. And follow this tips:
Better start to promote your app asap after launching to Play Store.Important key factor is how many installs your app gets during first days. For this reason, use incentive installs. Companies like android app promotion works pretty good and gives you up to 5 000 daily installs.
Create a microsite for your app. Use the landing page to feature screenshots and videos of your apps. This will lend a helping hand to bloggers who are thinking about featuring your apps in their articles.
Experiment with ASO Optimization. ASO is essentially search engine optimisation(SEO) for App store and Google Play.Similar to SEO, ASO focuses on the relevancy of keywords and the density of keywords in your description.With more than half of total smartphone users finding apps with search queries, it’s one of the most important things you can do to promote your app
Make Facebook/Twitter/etc page for your app and write story of your game there to attract more users. Make the video as informative and flashy as possible and share it onYoutube. YouTube can be the required catalyst that will make your app go viral. Make the video as informative and flashy as possible. If you’ve done a good job with the video, it will help a great deal in creating awareness for your product.
When you are thinking about rank your app in Play Store, you must understand this is the challenge at least. Nobody knows why one apps stays more attractive than other. Mostly, it depends on many factors in Google app rank algorithm. So, let`s try to understand how it works.
All of this tips are puzzles of one marketing strategy picture. So, be careful and work in all ways that will help to promote your app and make it visible to users. When organic installs traffic growth, you will get to the Top.
