Android app promotion is critical if you wish to give it the maximum exposure to the right audience. Promotion creates excitement around the app and increases downloads. This is what Gary Vaynerchuck said in one of his Ask Gary Vee episodes when asked what’s the best way of android promotion
So yeah, I will definitely lead off my answer with that and explain in a little more detail how content will help you promote your app. And then, we’ll talk about other strategies, both paid an unpaid, to promote your app. Paid promotions are a good thing you can get android installs, ratings and reviews, but you can totally do without them if you like. Sure paid Facebook ads will get you a ton of traffic and if your app is being launched at a scale, you should do that. But if you wish to get your app promotion done on a budget, rest assured that you can totally do it without spending any money. You would need to invest time and passion in it, and that is what makes your app reach the right people. So let’s begin.
The idea here is to create enough buzz about your product before it is even launched, so that when you are finally ready to launch, you already have a sizable number of followers who have been engaging with your content and are now ready to buy from you. So much before you launch your app, preferably in the early stages of your development cycle, create a website for your app. Create quality content based on your market research and target audience. Write blog posts, make videos, address the problems you are trying to solve for your audience, build a connect with them and show then that you understand their issues, establish why you have what it takes to solve these problems, create a connect, build relationships, and that’s how you build a community.
Then create anticipation about the app. Provide sneak peeks into the development process, build excitement about how the app will change users’ lives and get your audiences in the mood for downloading and using your app right away. This way, when the time is right for launch, you already have an invested community that trusts you, relates with you and will hence be willing to use an app that you have created.
And by press, we mean try to get featured on a website of some repute in your niche. There are websites like PR Serve that help you get press for your product launch. Albeit they are paid services, you could give them a shot as they promise to charge you nothing if they don’t bring in the results.
You can get some good press without having to engage in any paid service too. Do a little research on who are the popular bloggers or journalists covering apps in your category. Get in touch with them and persuade them to slip a mention of your app in their content. Offer them an exclusive free preview of your app, before anyone else, and they could bring in ample views and buzz around your product.
Optimize your app logo, title, description, tagline and screenshots for high ranking in the app stores and garnering maximum downloads. Users browsing through app stores don’t spend much time analyzing each app. Therefore, you app must look attractive to them within a few seconds. This requires an attractive icon and an app name that is catchy as well as gives a clear impression of what the app is. Don’t use vague non-descript names that only sound unique but don’t present the possibilities of the app. Keep the app title unique but yet, try to have a keyword in it within the first 25 characters. This will help your app show up high in category lists.
So those are the most crucial steps that every app builder must take to promote their app and ensure it reaches the right audience. Like we said, with some creativity and a lot of perseverance, you can promote your app to millions of invested users, without spending a penny on paid advertising.