There are literally thousands of Solitaire apps (especially Klondike Solitaire apps) on Google Play, so the competition is outrageous, not to mention the fact, that there are hundreds of Solitaire games being advertised all the time. So, what can you do about it after all? Paid installs. Be passive aggressive - advertise your app with Google or Facebook ads to generate at least some installs (100 daily paid installs might be enough). Market your app everywhere.
Google search engine algorithm is very important when it comes to the search results which directly affect your apps organic downloads with android promotion. Make sure you have good online coverage of your app on popular sites s.a. Quora, Facebook and Reddit. Be patient and persistent. The most important ‘key to success’ is to be patient - sometimes it takes over a year for an app to rank high and get good daily organic downloads volume. You have to be patient and persistent in pushing your app to the top.
To increase organic downloads for your app, You can submit your app on different play store as much as possible. some play store approved either instantly or take some day. other play store take several week or months. Submit your app on android reviews website if so people can download app and give their reviews.
Do android app promotion through SEO techniques like forums, social media, make documents and PPT for app and submit on external websites, Make attractive infographic and submit. make website for your application and promote them through all SEO techniques. If you follow this steps then definitely your app’s organic downloads increase. For example See my application. I apply all possible techniques on this app and you can my app’s downloads.
The very basic strategy which should be followed here is to first segment the user base of the apps, ask yourself which age group users you are targeting and then search for the social sites and resources on which they are more interested. Now target those groups by sharing the app links articles or writing blogs on it. The positioning is the last step through which you can position the app on the targeted users.
This whole process I call it as STP of the app. Now coming back to the very basic step, see for the link of your app that will give you the very basic clue of it. See for this link which is applicable for my app. In this case see for the last words, it’s nothing but the ID used for developing in your app. This should be created in such a way that, it should be readable and search optimised. In my case I have used simple calendar id which is an optimised keyword which is also a very first word searched by the user. All you can do is to get the most searched words on play store and have it used to create the ID for your app. I know this is the amateur strategy but at least you can start it with. Rate my answer if you like it and share it.
Monday, 7 October 2019
Sudden Boost Tips For Android Apps
If you want to increase your organic installs, we’re talking App Store Optimization with android app promotion. App Store Optimization is the best way to increase organic downloads as it directly aims at making your app more visible inside the Google Play Store or Apple App Store.
The main idea is to make sure that your app ranks for the correct keywords that will help you reach your ideal users.
‘But, how can I find the appropriate keywords?’ you might ask. Well, there are a couple of metrics you should keep in mind while searching for keywords.You want to rank on keywords that are searched very often by users. The search score is a good way of understanding how popular a search term is. If you rank for a high volume keyword, you’ll get more downloads. Simple as that…
The main idea is to make sure that your app ranks for the correct keywords that will help you reach your ideal users.
‘But, how can I find the appropriate keywords?’ you might ask. Well, there are a couple of metrics you should keep in mind while searching for keywords.You want to rank on keywords that are searched very often by users. The search score is a good way of understanding how popular a search term is. If you rank for a high volume keyword, you’ll get more downloads. Simple as that…
While popular keywords are important, you’ll also want those keywords to be less-competitive. After all, if you don’t rank in the top 10 (even top 5) you won’t have any visibility and won’t get any android installs, ratings and reviews
The Chance Score indicates how competitive a keyword is. The lower the chance score, the more competitive it gets and vice versa.
Google Play organic downloads volume depends on many factors, most of which do not depend on the quality of the app at all! It’s sad, but the truth is that the most important factor affecting your organic installs is not related to your efforts and there is nothing you can do about it. Number of similar apps to demand ratio.
If your app is a part of a very popular category with hundreds (and even thousands) of similar apps, chances are you’ll struggle with the harsh competition for the attention of the potential users quite a bit. A good example to such apps are Poker or Solitaire game apps (e.g. Smart Solitaire), literally thousands of which are on the Play Market already. Popular category among advertisers. If your app represents a category, which is very competitive among advertisers, you’d get less organic android promotion downloads since users will be presented with ads first.
Everything else you already know (ASO, app quality, paid downloads, search rankings etc.) I will not talk about these, since it’s obvious how important these are and have direct effect on your organic downloads. There is a lot of information you can find about these online. So, if you are facing the first 2 problems listed here, I would like to give some recommendations, based on my app, which is facing the problem with high number of similar apps and a very popular advertising category
If your app is a part of a very popular category with hundreds (and even thousands) of similar apps, chances are you’ll struggle with the harsh competition for the attention of the potential users quite a bit. A good example to such apps are Poker or Solitaire game apps (e.g. Smart Solitaire), literally thousands of which are on the Play Market already. Popular category among advertisers. If your app represents a category, which is very competitive among advertisers, you’d get less organic android promotion downloads since users will be presented with ads first.
Everything else you already know (ASO, app quality, paid downloads, search rankings etc.) I will not talk about these, since it’s obvious how important these are and have direct effect on your organic downloads. There is a lot of information you can find about these online. So, if you are facing the first 2 problems listed here, I would like to give some recommendations, based on my app, which is facing the problem with high number of similar apps and a very popular advertising category
Tuesday, 1 October 2019
Tactics to Increase App Downloads
If you can draw positive android reviews from fans of your app, you can see your downloads increase exponentially. Reviews that declare your app a valuable download or say it provides a great user experience are “testimonials” that let other users know your app is worth downloading. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely. Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well.
Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. In your press releases, mention the fact that you’re looking for feedback. In some cases, the media outlets you’ve sent them to will already have someone on their staff specifically there to review apps.
Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. And once a publication writes about you, contact every smaller outlet you’ve reached out to in the past. Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you android ratings.
If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the android app promotion. The games were able to increase total global revenue by an average of 437 percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.
He then realized that if he sent the same press releases to select foreign markets – Russia, Spain, Germany, Italy, and France – he could get reviews and write-ups on his app. The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it!
Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. In your press releases, mention the fact that you’re looking for feedback. In some cases, the media outlets you’ve sent them to will already have someone on their staff specifically there to review apps.
Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. And once a publication writes about you, contact every smaller outlet you’ve reached out to in the past. Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you android ratings.
If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the android app promotion. The games were able to increase total global revenue by an average of 437 percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.
He then realized that if he sent the same press releases to select foreign markets – Russia, Spain, Germany, Italy, and France – he could get reviews and write-ups on his app. The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it!
Another Great Strategy To Get More Downloads
Speaking of which, it is also essential to build your social presence. Make sure to have a Facebook page, a Twitter account, a Google+ and a LinkedIn profile, an Instagram and a Pinterest account, etc. The more the better. They are all free! However, it is important to keep each channel updated, so don’t use too many channels if you don’t have time to handle them all. Social media management demands a lot of work, especially if you want it to be effective.
It is about finding a different strategy for each platform and, most importantly, about finding unique ways to stand out from your competitors. Again, the point is to benefit from word-of-mouth and from virality to get your app known. Make sure to encourage users to share your content. Always make sure to use your website/blog URLs or your app’s page URL (using deep linking) in all your communications. Ubereats Facebook Page is a great example of how to leverage the power of social media. Getting more visitors, followers, and engagement on your web channels will definitely increase your app downloads.
Another great strategy to get more downloads is to make your app free. This can sound pretty easy but it will drastically increase your chances of getting more downloads from android app promotion. If it was already live on the store as paid, make it free for a few days or weeks. This will inevitably stir curiosity and drive more downloads. If your app is free but offers paid in-apps, make your IAPs free for a little while. This will increase your number of downloads and encourage people to use your app more. Engagement rate will increase and the App Store/Play Store will reward you by boosting your app rankings. Your app will therefore be more visible and therefore you’ll see your app installs increase.
Another great way to drive more downloads is by getting more positive reviews. Indeed, not only the algorithms will boost your app rankings but users will be more tempted to download your app if it has a good reputation. App users rely on other app users’ opinions before downloading an app. If you have bad reviews or a low number of android installs, ratings and reviews, you can be sure that your conversion rate will be very low. Plus, both the App Store and the Play Store algorithms take reviews and ratings into account in order to rank apps.
In the case of multiple negative ratings, an app can be strongly penalized in terms of rankings. On the opposite, if the app shows a lot of positive reviews and ratings, it will be favored and push to the top of the search results. An effective technique to encourage users to rate and review your app positively is to use push notifications at the right time. We usually recommend prompting users after five or 10 sessions in the app. Find here five effective push notifications strategies to increase engagement and ask for android reviews.
Obviously, you can avoid negative reviews and ratings by providing the best experience possible to your users. Start by correcting bugs as quickly as possible. Also, make sure to provide your users with a point of contact to reach out in case they have complaints. An email address or a help form on the app itself will do.
It is about finding a different strategy for each platform and, most importantly, about finding unique ways to stand out from your competitors. Again, the point is to benefit from word-of-mouth and from virality to get your app known. Make sure to encourage users to share your content. Always make sure to use your website/blog URLs or your app’s page URL (using deep linking) in all your communications. Ubereats Facebook Page is a great example of how to leverage the power of social media. Getting more visitors, followers, and engagement on your web channels will definitely increase your app downloads.
Another great strategy to get more downloads is to make your app free. This can sound pretty easy but it will drastically increase your chances of getting more downloads from android app promotion. If it was already live on the store as paid, make it free for a few days or weeks. This will inevitably stir curiosity and drive more downloads. If your app is free but offers paid in-apps, make your IAPs free for a little while. This will increase your number of downloads and encourage people to use your app more. Engagement rate will increase and the App Store/Play Store will reward you by boosting your app rankings. Your app will therefore be more visible and therefore you’ll see your app installs increase.
Another great way to drive more downloads is by getting more positive reviews. Indeed, not only the algorithms will boost your app rankings but users will be more tempted to download your app if it has a good reputation. App users rely on other app users’ opinions before downloading an app. If you have bad reviews or a low number of android installs, ratings and reviews, you can be sure that your conversion rate will be very low. Plus, both the App Store and the Play Store algorithms take reviews and ratings into account in order to rank apps.
In the case of multiple negative ratings, an app can be strongly penalized in terms of rankings. On the opposite, if the app shows a lot of positive reviews and ratings, it will be favored and push to the top of the search results. An effective technique to encourage users to rate and review your app positively is to use push notifications at the right time. We usually recommend prompting users after five or 10 sessions in the app. Find here five effective push notifications strategies to increase engagement and ask for android reviews.
Obviously, you can avoid negative reviews and ratings by providing the best experience possible to your users. Start by correcting bugs as quickly as possible. Also, make sure to provide your users with a point of contact to reach out in case they have complaints. An email address or a help form on the app itself will do.
Wednesday, 3 April 2019
Easiest Ways To increase Android installs
App Store Optimisation
ASO is the process of optimising your app to rank higher in the marketplace; the higher android ratings a mobile app ranks the more visible it will be to potential users.
- Optimising the Title
App titles need to be distinctive yet descriptive. When deciding on your title try and include what the app does, as users tend to search for specific functionality. You can choose to name your app based on common search terms or use a branded name that you can copyright.
- Optimising Keywords
When optimising keywords, focus on relevancy and search volume. Remember to test your keywords to find out which ones are working for your app. When changing the keywords, make sure to note the impact this change has on the app’s ranking.
- Optimising the Description
Treat the first few lines of your description as an ad copy, with the purpose to generate curiosity and build interest in your app. The reason for this is the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’ tab
- Optimising Visuals
When your app shows up in search results, an attractive icon can play a major role in engaging and encouraging users to download. It is also important to utilise customised screenshots in order to showcase how the app actually works. Treat this space like it is your sales poster.
2. Create a Microsite
Creating a microsite helps you to market your app beyond the app store and implement Search Engine Optimisation (SEO) techniques. You can showcase your app to a wide audience with the help of microsite.
3. Create Promotional Videos
Promotional videos are one of the most effective ways to show off an app’s interface and capabilities. Creating videos provides you with the opportunity to establish a voice and communicate the value of your android promotion app.
Social Media
Social media channels are best option for the promotion of your app and it will derive good amount of traffic to the app store and the microsite of the app.
Keep your eye on the Analytics. Check the analytics on daily basis so you will came to know everything about the traffic you are getting. Focusing on the right metrics will provide insight into which areas your app need to be tweaked and upgraded.
- Measure user engagement, marketing campaigns, monetization etc for your apps.
- Understand your app downloads, proceeds, subscriptions activity.
- Break out your earnings by product, country, currency, price etc and get the financial reports for your app.
You can download any app analytic tool like Google Analytics, Firebase, Apsee etc to get the correct results. In this way you can track the performance of your mobile app on the android app promotion.
Monday, 11 March 2019
Promote your app for free with Android App Promotion
There are 28 regions in the App Store, and each country has its own App Store. It would be naïve to think that the world only searches for apps in English. In fact, most users will read and search the App Store in their native language.
Unless your app is designed for a specific region, take the time to localize your app in every language. You never know who will find your app useful.
Gonzalo Juarez, co-founder, the number-one publisher of mobile travel apps, proudly admits that they do not run any paid marketing campaigns. Localizing his apps has led to a greater than 200 percent increase in downloads and in countries where they didn’t have exposure before.
Juarez suggests first translating the words used in your app name and keyword field. Once you start to notice an increase in android promotion downloads for a particular language, he suggests further translating your app description, screenshots and then finally your in-app content.
This has been the best way to get people to download premium apps. The free apps get the user base, and the users end up buying add-ons or the full version if they like it. Or you can just launch a free app with an ad and promote an add free with some android ratings and advanced features in your premium version. You can also consider starting your app for free for the first two weeks to increase the user base. You can later charge for it. This marketing and promotion strategy works most of the time and for most apps.
Some services offer free publicity. It’s a startup voting community that ranks apps at the end of every month. If your app idea is good, it might even be on the front page for a month if it gets enough votes. The site is also a good option if you have the same app for different operating systems because they accept Windows, iOS, Android and Blackberry apps as well.
But before you submit your android app promotion to the market, keep in mind that the application has to be fully complete and should have a good interface. Never make the mistake of submitting a partial app. Submitting an incomplete app will lower your user ratings and will blow your plan permanently. Also, it is known that Google Play’s market algorithm will take your app higher if the users rate it well in the initial stages. That’s one of the tricks to improve your download count.
This has been the best way to get people to download premium apps. The free apps get the user base, and the users end up buying add-ons or the full version if they like it. Or you can just launch a free app with an ad and promote an add free with some android ratings and advanced features in your premium version. You can also consider starting your app for free for the first two weeks to increase the user base. You can later charge for it. This marketing and promotion strategy works most of the time and for most apps.
Some services offer free publicity. It’s a startup voting community that ranks apps at the end of every month. If your app idea is good, it might even be on the front page for a month if it gets enough votes. The site is also a good option if you have the same app for different operating systems because they accept Windows, iOS, Android and Blackberry apps as well.
But before you submit your android app promotion to the market, keep in mind that the application has to be fully complete and should have a good interface. Never make the mistake of submitting a partial app. Submitting an incomplete app will lower your user ratings and will blow your plan permanently. Also, it is known that Google Play’s market algorithm will take your app higher if the users rate it well in the initial stages. That’s one of the tricks to improve your download count.
Saturday, 2 March 2019
How To Promote Newly App Or Game
No matter how beneficial your app is, people have to know about it before they download and try it out and it is after trying it out that they will enjoy it. But how will they even get to know about it if you don’t publicize it? As more apps are being developed and launched, promoting apps becomes even more difficult.
If you take the time to study most successful apps, you will find out that they are still being advertised and promoted even though some of them have already hit the 50 million download mark. The question is, if successful apps are still being promoted, what about new apps that have just been launched? This article outlines several techniques for Android app promotion.
if your app has a lot of fantastic features, review sites will definitely promote it in the course of analyzing the features. However, you should also remember that review sites wield double-edged swords. If your app has several drawbacks, these drawbacks will also be outlined and that will discourage prospective users of your app. So, you should only submit your app for android reviews if you have confidence in it.
if your app has a lot of fantastic features, review sites will definitely promote it in the course of analyzing the features. However, you should also remember that review sites wield double-edged swords. If your app has several drawbacks, these drawbacks will also be outlined and that will discourage prospective users of your app. So, you should only submit your app for android reviews if you have confidence in it.
People are generally obsessed with social media so you should also take advantage of this obsession. There is nothing wrong with opening social media accounts (Instagram, Facebook fan page, Twitter) for your app. While opening them is one leg, the other leg is to get someone to manage the accounts.
The person will not only try to build huge followership, he will also have to respond to enquiries as quickly as possible. And most importantly, he will provide 24/7 support through the social media accounts.
You can design content marketing to promote your android promotion. This will involve your ability to create contents relevant to end-users. This entails adding your android app links to the well-written and engaging content. This is a simple and easy-to-understand concept in android app marketing. The most difficult task is your ability to create relevant and useful content. The truth is; you need a good brand to create relevant end-user contents.
You can design content marketing to promote your android promotion. This will involve your ability to create contents relevant to end-users. This entails adding your android app links to the well-written and engaging content. This is a simple and easy-to-understand concept in android app marketing. The most difficult task is your ability to create relevant and useful content. The truth is; you need a good brand to create relevant end-user contents.
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